writing on the what.

AI made the how cheap. The scarce skill now is deciding the what and the why. These are notes from that work.

first notes — coming soon.

In progress

the first pieces are being written. quietly.

New notes land here as they're ready — the thesis, the method, the patterns founders keep getting stuck on. Want the first ones?

Email me when there are notes →

Forthcoming

the how got cheap. the what is the scarce skill.

Forthcoming

why your roadmap keeps sprawling — and what to cut.

Forthcoming

the prototype is the proof. the doc is not.

want to get clear on what to build?

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